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How Tradespeople Can Build a Digital Profile that Stands Out

How Tradespeople Can Build a Digital Profile that Stands Out

Anthony Fildes

21 Jun 2024
8 min read

Skilled tradespeople are in high demand as Ireland's construction sector booms, but landing the best jobs still requires standing out from the crowd. With 63% of construction companies reporting that they're struggling to find the talent they need, opportunities for work are plentiful – if employers know about you. Relying on word-of-mouth or a traditional CV may no longer be enough in today's market. To take advantage of the demand and reduce your downtime between projects, it's crucial to establish a strong digital profile that showcases your skills, experience, and qualifications in a professional way.

Why a Digital Profile Matters More Than a CV

Many tradespeople still use a basic resume or CV when job hunting, but this approach has its limitations in the modern construction job market. A one-page CV can list your employment history, yet it often fails to capture the quality of your workmanship or the range of your skills. Employers hiring for hands-on roles like plumbing, carpentry, or electrical work increasingly want to see evidence of what you can do – something a text-only CV can't provide.

Furthermore, construction hiring is rapidly moving online. Contractors and project managers frequently use digital platforms, social media, and online job boards to find trades. If your presence is limited to a PDF resume on your computer, you might be invisible to the very people who need your skills.

There's also the issue of keeping credentials up to date. In the trades, you might earn new certifications, complete additional training, or finish impressive projects within a given year. A static CV might not reflect those quickly enough, whereas an online profile can be updated in real time.

Finally, a well-crafted digital profile helps present you as a serious professional. This is important in a field that sometimes suffers from an image problem – 25% of construction firms believe the industry is seen as less attractive than other career paths. By showcasing your work and qualifications online, you not only improve your own prospects but also help elevate the perception of skilled trades as a modern, respected profession.

What to Showcase in Your Online Profile

Creating a digital profile is your chance to go beyond the bullet points of a CV and really highlight what makes you a great hire. Here are key elements to include:

Project Photos and Portfolio

Include high-quality photos of your work. Whether it's a beautifully tiled bathroom you completed, an industrial electrical panel you wired, or before-and-after shots of a renovation, visuals prove your craftsmanship. A gallery of projects lets potential clients or employers immediately see the quality and scope of what you can do.

Tip: Make sure to get permission to photograph work on a client's site and avoid including any sensitive information in your photos.

Certifications and Qualifications

List all the certifications, licenses, and training courses you have under your belt – and upload scans or verification if possible. This might include Safe Pass, trade apprenticeships, electrical or gas qualifications, machine operation tickets, and so on. Many companies now rigorously check credentials to reduce hiring risk through multi-method verification. Having your certifications visible (and even verified by the platform) gives hiring managers confidence that you meet professional standards.

Testimonials or References

If the platform allows, add testimonials from past employers or clients. A brief quote from a happy client – for example, "Delivered the project on time and with excellent quality" – can go a long way. These references act as social proof of your reliability and skill. Even a short list of references with contact information can be helpful, as it shows you have people who will vouch for your work.

Skills and Specializations

Be explicit about the trades and tasks you excel at. Don't just say "carpenter" – mention if you specialize in roofing, framing, or finish carpentry. If you have niche skills that are in short supply, highlight them prominently. Remember that 43% of construction companies can't find people with the specific skills they need for certain jobs. If you have expertise in heritage restoration, HVAC installation, eco-friendly building techniques, or any other specialty, make it known. Use the platform's skill tags or categories so that your profile appears in searches for those talents.

Work History and Achievements

Include your employment history or major projects, but focus on accomplishments and responsibilities that show your capabilities. For instance, note if you were a lead installer on a 50-home plumbing project or consistently maintained a high safety record over 5 years. Quantify things when you can (e.g., "Installed 200+ solar panels" or "Managed a team of 4 painters"). These details give a fuller picture of your experience than a job title alone. They also provide talking points if an employer reaches out to learn more about your background.

By covering these elements, your digital profile becomes a well-rounded representation of your professional self. It functions as a portfolio, resume, and reference list all in one, which is exactly what employers want to see when hiring through online platforms.

Leveraging Platforms to Increase Visibility and Reduce Downtime

Having a strong profile is only useful if the right people see it. That's where specialized platforms like Nixerly come into play. Nixerly is a dedicated marketplace for construction professionals and businesses – by joining it, you put your profile directly in front of companies actively looking for skilled trades. This can dramatically increase your visibility compared to traditional job hunting methods.

One major benefit of using a digital platform is how it can smooth out the gaps between projects. It's common in the trades to have a few weeks of downtime here or there, especially in between big jobs or during seasonal lulls. Rather than relying on luck or last-minute calls, a platform can match you with open jobs as they arise. Nixerly, for example, is designed to reduce downtime between projects through better job matching. When a contractor needs an extra pair of hands for a project next week, they can search the platform and quickly find available professionals like you. This means you spend less time waiting around and more time earning.

Another advantage is speed. Traditional hiring in construction can be slow – a company might take weeks to collect CVs, conduct interviews, and verify qualifications. In contrast, when you're on a digital hiring platform, that process accelerates. Companies can filter for the exact skills they need, see your verified credentials instantly, and often make a hire in days rather than weeks. For you as a tradesperson, that means you can line up your next job far more quickly.

In a recent survey, 50% of construction companies said maintaining continuity of work is a significant challenge, which implies they frequently seek workers on short notice to keep projects moving. By having an active profile online, you're much more likely to be discovered and contacted in those situations, turning what could have been idle time into paid work.

Importantly, the current market is ripe with opportunity – about 30% of construction companies reported increasing their staff last year and many (26%) expect to hire even more in the coming months. When you join a platform like Nixerly, you're plugging into that wave of recruitment. The platform's matching system connects you with employers who are expanding their workforce, so you won't miss out simply because you didn't hear about a job opening through your personal network. Instead of your CV sitting in a pile on someone's desk, your digital profile is working for you 24/7 – showcasing your talents to any employer searching the database.

Lastly, maintaining a good online profile and presence can help build your personal brand in the industry. If you consistently update your project photos and gather positive reviews on Nixerly, over time local companies may even start reaching out to you directly for specialized work. You become known as "that certified electrician with great reviews" or "the plasterer with an impressive portfolio of heritage work." This reputation-building is invaluable for long-term career growth. It can lead to higher-paying gigs and more choice in the projects you take on.

Take Charge of Your Career Online

In today's construction job market, a digital profile isn't just a nice-to-have – it's becoming a necessity for tradespeople who want to maximize their employment opportunities. By showcasing your work, qualifications, and reliability online, you make it easy for employers to choose you for the job. You also future-proof your career by adapting to the way hiring is now happening in the industry.

If you're ready to reduce your downtime and get noticed by more clients, take the next step and create your profile on Nixerly. The platform is built specifically to highlight skilled trades like yours, with features that let you verify your certifications, upload your project portfolio, and connect with construction businesses that need your expertise.

Join Nixerly today and put your best digital foot forward – it's time to let your profile do the heavy lifting in helping you land that next great job in construction.

Get started now on Nixerly, and take charge of your construction career in the digital age.

About the Author

Anthony Fildes

Anthony Fildes is the founder of Nixerly. With almost a decade of experience in the construction industry, he's passionate about solving the unique challenges faced by construction professionals and businesses.